Social Media Strategy in Jacksonville
Going SocialIt's safe to say that social media is here to stay. While large social media platforms like Facebook, Twitter, and Google+ host millions of daily users, emerging platforms such as Pinterest, Instagram, Vine, Yelp, and Foursquare are also gaining traction. Should your business be present on all of these platforms? Where do you find the time? That’s where we come in. We help transform your business into a social business.
Social Media Strategy
What businesses want from social media may be very different from what it is. Social media needs to be in line with your marketing for your overall business goals, without being a broken record of selling. It’s about engagement and relationship building.
Our Jacksonville social media specialists analyze what social media platforms best represent your company, and construct the overall approach of when to post, how to post, and what to post. Social media shouldn't be taken lightly. You’re not just competing for your customer's attention with other businesses, but with their friends and family as well.
Social Media Advertising
There comes a point when your online community on social media has hit a plateau of organic reach, likes, shares, and followers. That’s where social media advertising comes to the rescue. Many of the major platforms offer various ads and promotions to help boost your awareness. Business owners try to tackle this on their own, but never seem to be able to prove a ROI.
As experienced Jacksonville social media marketers, we not only construct and implement social media advertising, we continually maintain, test, and experiment with your ads to maximize performance and revenue.
Community Management and Crisis Plans
News Flash: If a potential customer has read more than two negative reviews of your business on social media, they are 54% more likely to believe it's true.
It's not easy for your business to be transparent on social media. Social listening and responding is a key strategy to becoming more social. Studies show that a customer that sends your business a message on social media expects a response between 15-30 minutes! You wouldn’t neglect talking to a disheveled customer in real time, so why would you neglect them on social media? Our Jacksonville social media specialists create and consult with local and national businesses on how to respond to negative reviews, comments, and tweets without a media disaster that you see so often. It’s about listening to the customer first.
Once determined where your customers live, we create the best possible way to better connect with them. That’s the true meaning of social media to us. We help your business create, organize, and engage your target audience to build relationships that fuel your business for success.